After weaning itself from dependence on Google, the nonprofit plans to expand beyond the Firefox browser.
If you've heard of Mozilla, it's probably because you've used its Firefox browser. Now the nonprofit wants to expand out of technology into politics.
The organization is funding the efforts with revenue from Firefox searches, which has jumped since 2014 when it switched from a global deal with Google to a set of regional deals. Mozilla brought in $421 million in revenue last year largely through partnerships with Yahoo in the US, Yandex in Russia and Baidu in China, according to tax documents released alongside Mozilla's 2015 annual report on Thursday.
Pushing policy work brings new challenges well beyond traditional Mozilla work competing against Google's Chrome browser and Microsoft's Internet Explorer. They include squaring off against the incoming administration of Donald Trump.
"That's huge for us," Dixon-Thayer said of the Huawei partnership. For carriers and phone makers, Firefox offers a way to loosen Google's technology grip, and she predicted more such deals in 2017.
Paying to attract new users is fine, but it's better for people to come on their own.
"It's incredibly important for us to grow organically, desktop and mobile," Dixon-Thayer said. "Those users tend to stick with you, and they tend to align in terms of values."
Attracting more users is critical to increasing leverage for the Mozilla mission. "We need to see growth to achieve larger constituency power," she said, whether through signing business deals or establishing new web technologies.
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