Nostalgia With Nintendo’s New Console
When she heard that Nintendo was planning to reproduce its iconic Nintendo Entertainment System video game console for the holiday season, Emily Bradbury put a note on her calendar and set an alarm on her phone.
She was not interested in buying it for her children. She wanted it for her husband.
“He’s 40 years old and grew up with a Nintendo,” Ms. Bradbury said. “It’s a nostalgia thing.”
Since its release on Nov. 11, the NES Classic Edition, a smaller version of the original console introduced to North America in 1985, has become one of the hottest gift items of the year. It has struck a chord especially among older millennials and younger members of Generation X, who may have found in it a video game system to share with their children — if they don’t just keep it for themselves.
Amanda Schluer, of Rocklin, Calif., had the foresight in July to set an alert on Amazon for one minute before the release date. Then she watched the seconds tick down.
“I’ve sat and waited for Garth Brooks tickets the same way,” Ms. Schluer said. “Just wait until the second they go on sale and push the button.”
By acting quickly, Ms. Schluer, 38, managed to buy a console. She and her husband even took their NES to Los Angeles to play with family over Thanksgiving.
“We have a Wii, and my kids never play it,” said Ms. Schluer of her two daughters, ages 6 and 10.
“That’s the good thing about the old retro games,” Ms. Schluer added. “They are fun, they’re age-appropriate, and it’s something we can all play together.”
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